WIP Wednesday December 14, 2016


This won’t be a long update post today, but I just wanted to let you all know I finished all of the edits/rewrites I wanted to make for Reclaim!

IT’S A CHRISTMAS MIRACLE.

christmas-unicorn

Lol, but seriously, I’m really excited. I’m definitely on track now to release this thing end of January (January 24, 2017, to be exact).

I’m going to order the proof of the paperback version soon to check that out. It will make it easier for me to read through it one last time. Hopefully I don’t realize there’s some catastrophic, super obvious plot hole that I missed during the rewrites. I don’t mind if there are little things people don’t like about it (you can’t please everyone), but I hope I don’t catch any glaring errors at this point, gahhh. There shouldn’t be. I’m just being paranoid.

Anyway, I’ll let a few friends read it and help me with edits, but other than that it’s pretty close to being done. So get excited!

I’m going to try to go on a social media detox during the holidays, but I’ll be back in January and will probably be super annoying about promoting this thing.

In the meantime, you can read the first chapter of Reclaim here, and another fun excerpt here.

Until then, happy holidays, and happy reading!

~S.L.

WIP Wednesday: September 7, 2016


This is probably going to be a short and sweet update, but I got excited this week because I’ve actually made substantial progress editing Reclaim! As I’m sure you could tell if you follow this blog, I was getting discouraged for a while, but now I’m pumped again to put this book out into the world! I’m about 70% done with the edits I want to make, which means I can still put the book out this year, haha. I know, I know…I’m slow. I mean, I know people who have written more books than I’ve been able to edit this summer, and it’s been taking me forever to get this book where I want it to be. But now I’m finally, slowly but surely, reaching that point.

I had announced a few weeks back that I was delaying the publication date a bit (to December 6, 2016). If I’m happy with it before then, I’ll try to release it earlier, but for now expect it to come out in December.

As far as other updates go, the gofundme campaign is still up if you are willing and able to make a small contribution (the green button to donate is on the right side of this page). 🙂 Thanks to those of you who have already been able to do so. I’m $75 dollars from the halfway point–once I hit $250, I’ll post the first half of chapter one to the blog, and the rest of it once I reach my $500 goal!

If you aren’t able to donate, that’s of course okay, too! You can also support the Reborn series by taking a minute or two to leave a review on Amazon or Goodreads, or by nagging the author (a.k.a. me) about when the next book is coming out. (Because it’s nice to know that there are people out there excited to read it! I hear from a few of you from time to time, so thank you for the kind words and encouragement.)

Thanks again for following along, and happy reading!

Updates and GoFundMe Campaign


reclaimcoverA quick update post for your Wednesday afternoon.

Last night in a burst of inspiration likely brought on by sleep deprivation, I felt compelled to create a GoFundMe campaign for Reclaim. This is the first time I’m trying any sort of fundraising for my books, so we’ll see how it goes, especially since I’m feeling really reluctant to advertise it. Click here to contribute.

More details are available at the link above, but I decided to do this to raise some money for marketing/promotional materials. My goal is to raise $500 by the end of autumn. This will enable me to try additional marketing avenues as well as pay for book trailers and covers for upcoming books. Turns out, this is hard to do on a postdoc salary and book royalties. 😉

This is definitely not a I-won’t-publish-Reclaim-unless-I-raise-enough-money sort of deal. Reclaim (and subsequent books) will get published either way. This is just a request for a little bit of help. Donate $1 (or two, or more) to help me spread the word about the Reborn series and grow its readership!

Reclaim Cover Reveal


reclaimcoverI’m very excited to share the cover art for Reclaim (Reborn #3) with all of you today! It’s designed by the fabulous H.N. Sieverding, who also created the covers for Reborn and Relapse. Make sure to visit her on her author and designer pages to check out some more awesome artwork from her. Reclaim is releasing October 25, 2016, so get excited! And in the meantime, you can check back here or on my Facebook page for updates. 🙂

***

Book Summary:

Carly just lost the last week of her life trapped in Pandora, the space between universes. Most of it was spent navigating an illusion created by her only companion, Dolos, the god of trickery. Even so, the time Carly spent there changed her. She fell in love. She’s more fearless and more determined than ever to leave the darkest parts of her past behind. And she’s learned that, sometimes, family is the one you make for yourself, like the one she’s found at Gamma Lambda Phi.

But a lot can happen in one week, and Carly returns to a sorority in jeopardy. A curse has been placed on her sisters, and it’s up to her to break it. With the Gammas out of commission, Eric’s halfling army is plotting something big, and Carly and her sisters are the only ones who can stop them. To make matters worse, Dolos is working for the bad guys and up to his old tricks.

Time is running out, but the antidote for the curse is proving impossible to find. To save her sisters and stop Eric’s army, Carly has some tough choices to make. But will she choose duty and sisterhood, or the kind of passion that comes around only once in a lifetime?

***

And here’s the full cover:

Pageflex Persona [document: PRS0000026_00023]

Add Reclaim on Goodreads.

Upcoming Cover Reveal and Updates


I like to try to check in at least once a month, even if I don’t have a lot of new updates (which has been the case for the last several months or so, lol). My only major update has usually been “I’m still working on the edits to Reclaim…I swear…” I always think I’m going to be further along with it than I am, but honestly these things just take time. I feel a little nervous that I haven’t let anyone read it yet, but I’m trying to get it into a form that I’m not too embarrassed to let people read yet, haha.

I’m not even changing that much, but there is one kind of important thing that I realized wasn’t working and desperately needed to fix. Last week I was really struggling with how to do that and was feeling frustrated and whiny. I don’t usually like to whine in my blog posts (at least I don’t think I do…), so that’s why I held off on an update post until I was over it. Luckily, over the weekend inspiration struck, and I feel like the edits are going smoothly again. Right now the release date is set for October 25th, 2016…I’m keeping it that way for now; if I do end up pushing it back, it won’t be too much further out (maybe like November). I’m not going to put something out that I don’t think is ready, but one of the nice things about being indie is that I have complete control over the schedule (muahahahaha!). So I could probably still do everything that needs to be done in five-ish months…

Also, I totally put revisions to Revenge, the short story I posted on here last October, and publishing it as an e-book on the back burner. I figure I’ll go back to it once I’m feeling more confident about Reclaim, but right now book three is the priority.

That all being said, I do have one important/exciting announcement! I’ve finally set a date for the cover reveal, which will be on Thursday, June 30th. If you are a book blogger/author/reviewer and would like to participate, please fill out this form (it’s also pinned to the top of my Facebook page for the next few weeks). I won’t share your information with anyone, and all I really need is your blog or web site link so that I can send out links to everyone participating–it’ll be like a blog hop. You can sign up until Sunday June 26th.

Thanks for following along, and happy Thursday. 😛

 

Add Reclaim on Goodreads.

Weekend Update March 5, 2016


Some very important updates! Followed by some rambling about publishing and marketing.

Note: The article I reference in the vlog can be found here. The author is Meredith Wild, her company is Waterhouse Press.

Reborn series book three is called Reclaim, and I’ve set the release date for October 25, 2016! Get excited!

Tuesday Check In


Hi all, and happy almost July! 😉 This is just one of my quick check in posts. First off, I have another giveaway happening on Goodreads for a chance to win a signed paperback copy of Relapse. It’s open to U.S. residents only through the end of the day on Sunday, July 5. (One day I’ll be able to offer these giveaways to readers abroad, when I have money or something.) You can enter here.

For my fellow indie authors, I thought I’d share the results of my first giveaway of Reborn through Goodreads. I’ve prattled on about marketing before on this blog, but really my basic marketing strategy so far is to try a bunch of things and see if they work, lol. Although I’m by no means an expert, I like to share what I find out in hopes that a fellow author might find it useful. I mean, that’s how I pick up all of my book pimping ideas–from seeing what both traditionally published and indie authors do, how they get the word out about their books. I wanted to try another avenue for my giveaways to reach a wider audience than my Facebook page (although I’ll continue to hold them on there, too). The fact that Facebook hides everything now has made it a little harder. Also, I may have read an article that said indie goddess superstar Colleen Hoover’s first novel made it big after she did a giveaway on Goodreads, lol. The skeptic in me realizes that probably a lot of people have tried this and have NOT become instant indie god/dess superstars. I’m pretty sure Colleen Hoover is made of magic.

Anyway, the point is that I tried it. Here’s what happened, and what you might notice, too, if you try it. 1. A lot of people will enter the giveaway. I’m not even sure how people find out about these things, but over the 5 day giveaway, I had 407 people enter, which didn’t seem too shabby. 2. Also, you’ll see a spike in the “to read” shelf for your book because I *think* Goodreads requires you to add it so you can enter the giveaway. 3. I had a few downloads and Goodreads ratings trickle in for Reborn, and picked up a couple more followers. What I don’t know yet is if the winner will actually rate/review the book after she reads it. It would be really awesome to get a review out of it–then again, I’m always wary of getting reviews on Goodreads. (I’m still bracing myself for the day when someone goes off on a long hate tangent about one of my books. As a woman writing fairly sexy books, I feel that this is somehow, unfortunately, inevitable. Though I guess, as they say, any publicity is good publicity…)

So, the jury is still out on whether the Goodreads giveaway will help with reviews and spreading the word about Reborn. Nevertheless, I opened up the giveaway for Relapse this week. I’ll write a follow-up post about all of this at some point. Otherwise, July’s experiment is to not do any other pricing promotions or anything like that (well, except for this giveaway). I play around with the prices of my books a lot, but for now they are going to remain steady. (FYI, Reborn is $1.99, and Relapse is $2.99. Both are now available through all ebook platforms.) I’m going to TRY to focus less on marketing, and more on writing.

Speaking of writing…I am writing, I swear. I have a lot of other life stuff going on right now (ch-ch-ch-ch-changes), but I’m fitting in some planning and writing here and there. I have some ideas for the titles of the rest of the series and pounded out a few book summaries last night. I don’t know if anyone else is like this, but sometimes it helps me to write a draft of a back cover-type book summary before I write the book. It helps me to be more focused from the start–otherwise, I end up having subplots galore. (I’m still afraid that sometimes Relapse has too many subplots…) For titles, I am attempting to stick to words starting with “re-” so that they have some sort of common thread, but was really drawing a blank for a while. I tried to brainstorm “r” words with my mom, the former English teacher, who also helps me edit, but all she came up with was “rutabaga.” I guess in the next book Siobhan could eat a magical rutabaga that gives her more special powers. (Don’t worry, I’m not calling the next book Rutabaga.)

“Siobhan and the Magical Rutabaga”

 

Otherwise, I’ve been spending my summer finishing up work with my current adviser, getting some reading in, and watching season four of Game of Thrones. (I know, I’m a little behind.) And Poldark on Masterpiece Theatre. Mostly because of Aidan Turner (who, by the way, also played Kili in the recent string of Hobbit movies). There are also a lot of other good things about the show, like some interesting characters and a plot and stuff.

Anyway, those are all of the updates I have. Happy Fourth of July, and enjoy the long weekend!

 

Relapse Release Part Dos and Updates


Just a quick post to check in and remind all Smashwords, Nook, Apple, and other non-Kindle e-book users that Relapse will be available for your e-readers next week! I’m aiming for a release date of Tuesday, June 2…which should be fine, but I know that, after I upload Relapse to Smashwords, there might be some lag time while the other platforms get updated. I’ll try to post updates and links once Relapse goes live on various sites. So get excited!!! 🙂 And thanks for being patient. I think in the future I will just go ahead and release my books to all platforms rather than being exclusive to Kindle for the first few months. Seems like the fair thing to do at this point. For the first few days of its release, Relapse will be $0.99, so get it while it’s hot. 😉

Before I prepared Relapse for publication via Smashwords, I read through it again and also re-edited the pdf (for Createspace) and Kindle versions. There wasn’t anything terrible, but I did catch a few typos and misplaced punctuation. (There was one cringe-worthy mistake. I had changed a small detail toward the end before I released it to Amazon last December, but I guess I forgot to update some of the related dialogue. Woops. That’s what happens when you change things last-minute. I don’t know if anyone else caught it, but it’s fixed now, anyway!) So I’ve also updated the Kindle version, which should go live soon, and am in the process of updating the paperback version as well. Plus, now that I kind of know what I’m doing this time around, making the updates and re-formatting Relapse for Smashwords didn’t take too long. (To be honest, I always dread the formatting part. It’s my least favorite part of being a self-published author. It’s not even that it takes that long–it’s just tedious. Maybe one day I’ll make enough money to pay a minion to do it for me. I’d like to do that right now, haha, but I’m not sure anyone would respond to the job ad: “Minion needed to assist independent author. Must be willing to accept payment in the form of food and hugs.”)

Okay, now for the part of this post I want to avoid…but I won’t, lol. I feel like I’m (over)due for an update about the next book in the series, but honestly I don’t have a whole lot to announce right now. I wish I did. It’s not that I’m not working on stuff, but I’m still more in the early planning stages than in the throes of writing anything. I’m jumping around between projects and outlining/updating notes/starting to write. I’m also at that point where I write something then immediately hate it afterwards and want to start over. I know in my head what’s coming next, but it’s been hard getting it down anywhere.

What I do know is (and I think I’ve probably mentioned this before, but it might be worth saying again), although Siobhan and Jasper’s story isn’t over, I’m also going to focus on some of the other characters. And, even though I set up the ending of Relapse to make some room to do this, I’m still a little reluctant to do so because I don’t know how people will feel about it. Although I’ve gotten enough positive feedback about Carly’s subplot in Relapse that I think you won’t mind a book just about her…? I guess since I’m the writer, it’s really up to me, lol…I have to go where my imagination and characters are taking me. Still, it’s hard starting a series in the era of binge-reading…I feel like I should have the whole series out at once so that people can just read all of them, but I didn’t plan it out that way. I might try to do that with the next couple of books, especially now that I’m done with school…work on several at the same time so that the time between release dates is shorter.

This post is starting to get a bit rambly, haha. I guess what I’m trying to ‘fess up to is that I don’t have a publication date for the next book in the Reborn series yet. I do know that there is likely going to be one novel (or novella) about Carly, one focusing on Anna, and two more about Siobhan. I have some ideas for titles, but none of this is set in stone. I’d like to have something out by the end of October–really just so I can have a Halloween release date–but I can’t make any promises yet. I’ll keep you posted. I don’t like making excuses for myself (but I’m going to, anyway, lol)…between my defense and graduating, the past few months have flown by, and things didn’t really slow down as much as I thought they would afterwards. We’re trying to get this other paper out the door, and I’m going to a conference next week, and looking for a job, and I’m moving soon–not sure to where, either, so I have to figure out that, too. Ugh.

So, first thing’s first: Relapse has been formatted for Smashwords and will release next week. Check. Next, I will be figuring out those other things and hopefully have more to say in the coming weeks.

Last but not least, Happy Memorial Day! Take some time out of your (hopefully) day off to remember the brave men and women who have served our country.

*****

Jasper might be gone for good, but Siobhan can’t escape the memory of him.

Or, rather, Psyche’s memories of him—memories of a kinder, gentler man, not the one who lied and manipulated her. She should have tried harder to reach him—to save Jasper from the darkness consuming him. Guilt—maybe that’s the reason why she still sees his face everywhere she turns. That, or she’s going crazy.

And Siobhan really doesn’t have time to lose her mind. Her best friend is in love with their enemy and is addicted to an alien drug. The Alpha Rhos blame her sorority for their sister’s death and take their quest for vengeance too far. Desperate, the Gamma Lambda Phis call on the help of the most deceitful Olympian of all, making her a promise they’re not even sure they can keep.

Once again, Siobhan finds herself not knowing who she can turn to or who she can trust. She comes to realize that her greatest enemy is the darkness within herself.

 reborncoverbig

The M Word


….Marketing. (Why, what were you thinking?)

I am slowly but surely trying to get back into the swing of writing and blog updating. Just last week I successfully defended my PhD dissertation (hooray!!!), and now my hunt for a “real job” resumes. Since I can’t seem to stick to one field, I’m also thinking ahead to my plans for the rest of the Reborn series, and I’ll update the good ol’ blog about that soon. (It feels good to get back to story writing.) But, like I said, today’s post is about something many writers perhaps view as a necessary evil: marketing and promotion.

I’ve talked about marketing strategies and what’s worked (and hasn’t worked) so far for me before on this blog. Since I’m still trying new and different approaches to see what works–it’s definitely a learning process–I thought I’d touch on this subject again. I know that some of us as writers detest marketing and promotion out of principle–we want our stories to stand on their own and attract an audience because they’re great stories, not because we’re shoving them down our potential audience’s throats. Although I get that, I’ve never really been averse to the mere concept of promotion. No matter how good your book actually is, no one is going to pick it up (or download it onto their Kindle) and read it unless they know it exists/where to find it. Nevertheless, as I’ve come to accept myself, there are definitely other factors–many of them beyond your control–that will affect your sales. So, here is an updated post about what I’ve tried as far as marketing goes, what’s worked for me (and continues to work), and some other factors to consider.

1. Free Promotions

I’m listing this one first because it’s worked the best for me (I can’t speak for all authors), although, as with any strategy, there are upsides and downsides. Clearly one of the disadvantages is you’re giving your book away for free and not making even the 35% royalty from your $0.99 book (or whatever rate/price combo you’ve chosen). But, if you’re just starting out and primarily concerned with building an audience (like I am), it might be something you want to consider more seriously. If you’re new to self-publishing, a little bit of background about Amazon Kindle: At least in the beginning, you will probably sell most of your ebooks on Amazon’s platform. It really does seem to dominate the e-book market. When you enroll your book in the KDP Select program, you are able to take advantage of Amazon’s free promotion tool or something called the “Kindle Countdown Deal” (a note about that in a moment). One possible drawback, depending on your view, is that the electronic version of your book has to be exclusive to Kindle for the three-month enrollment period. So you can offer a paperback version through Createspace (spellcheck wanted to change that to meatspace…), but no Smashwords, Barnes & Noble, Apple, etc, at least until the enrollment period ends.

Advantages: You will likely “sell” lots and lots of books using Amazon’s free promotion tool because readers like to stuff their Kindle Cloud with free books. (There are downsides to this–see next.) My debut novel Reborn sold exceptionally well during the first few months of its release using this tool–and still does the few times I’ve tried it since then–and usually hits the Kindle Free bestsellers list in its genre. Obviously if some people are merely downloading as many free ebooks as possible, like I said, not everyone is going to get around to reading it right away…but even if a handful of people do, that’s a handful more than you may have had otherwise. Some Facebook and Twitter pages are on the lookout for free/$0.99 books, so it helps get the word out about your book without you having to do too much (except put it on sale).

I’ve also noticed that, after the free promotion, my sales remain pretty steady for a time after the book goes back to its original price. Something similar happened when I decided to make Reborn free on Smashwords (which links to a network of other major e-book platforms–again, B&N, Apple, etc.). I had never really tried it using Smashwords before until recently, and I haven’t really sold many books through these other platforms. (Unlike Amazon, your book doesn’t have to be exclusive to these other sites to make it free–you just change the price on Smashwords, and it updates all related sites.) Well, it certainly boosted sales, particularly to B&N, including after Reborn went back to its original price. I picked up a few more readers this way who are excited for Relapse to release to these other platforms this summer. Further, with Amazon’s price match option, Amazon takes the liberty of adjusting the price of your book to better compete with other retailers. (This is a neat trick to circumvent  KDP Select…shhhh, don’t tell Amazon…)

Disadvantages: Since readers are stuffing their Kindle or whatever with free books, don’t expect this to necessarily correlate with more reviews on Amazon/B&N/Goodreads or an influx of followers on your preferred social media sites. With every promotion, a few more reviews, followers, or additions to someone’s TBR list trickle in. So it’s up to you how much time you really want to pump into these types of promotions. Yes, it seems to help–but you also seem to have to do it pretty consistently to start seeing some real results, and it can get frustrating. You also have to put aside your ego a bit since you’re giving away your months and months of hard work for free (or at least very cheap). The jury is still out on how this tactic will work for me in the long run.

A note about the Kindle Countdown Deal (KCD): I wasn’t very happy with the results when I tried this. For the KCD, you reduce the price (but it can’t be free) for a number of days you specify. For example, I set a sale price of $0.99 for my ebook that’s usually $2.99, and on Amazon there’s a little timer that counts down to the day the deal will end. You can also raise the price back up in increments ($0.99 to $1.99 to $2.00, so on and so forth). I created a two-day promotion for Relapse on Amazon.com and sold maybe like seven ebooks in about the first 12 hours of the deal…so, ok, but not great. When I next tried it on Amazon.co.uk (and made the sale period longer), I sold a big fat zero. Unfortunately, you can only run one KCD per market (US or UK) per enrollment period, which is pretty long (three months). Maybe it would have helped to make the sale period longer in the US (where I live), but I’m not re-enrolling Relapse in KDP select, so that might be a future experiment. However, other authors have been pleased with their KCD results.

2. Social Media (subtitle: Popular! You’re gonna be popular!)

Clearly, this encompasses a variety of platforms–Wordpress, Goodreads, Facebook, Twitter, Tumblr, Instagram, and a lot of newfangled apps that I’m too old/stubborn to try. I’m going to touch on the ones I use here, with some advantages/disadvantages and dos/donts. Obviously, I use WordPress to host my blog. Maybe one day I’ll be willing to shell out cash for a real web site (when I get my real job), but for now my blog works just fine. I use it for the same things and have tried to confine it in recent months to just writing and book-related posts.

Facebook: This may come as some surprise, but, even after all of Facebook’s changes, it still seems to work the best for me, personally. I have both my Facebook page (S.L. Stacy), and I created a separate profile (from my personal account) to network with reviewers, readers, and fellow authors and writers. (Be my friend! LOL) When I first started out with just my blog, I had about 20 or so followers (mostly my friends and family), and now I’m up to 319…more than some, measly compared to others, but it’s still helping me expand my readership. With Facebook’s new restrictions, there has been a decline in the number of people that see my posts, but some of them still do well considering I don’t pay for ads. And I’m on Facebook more than I’m willing to admit, so I update it fairly regularly.

By the way, has anyone else taken out an ad on your Facebook page to extend your reach? I tried it once (for only $5), and it definitely helped boost the number of people on Facebook who saw the post and increased interaction a bit (as far as likes and shares go). It definitely did not boost book sales, though. I’m really cynical about social media ads because I can’t remember the last time I actually clicked on one and bought something (never).

Twitter: Oh, Twitter. Although I see the possible utility of Twitter and I do use it from time to time, I get super annoyed with it. This is one social media platform that I think authors need to be very careful with. I’ve noticed a lot of writers who just constantly blast tweet after tweet about their books every single day, and I don’t see how that could possibly work. Even though you have your profile description and little picture/avatar, you are still (hopefully) an actual person behind it, so show your followers that and tweet about other things besides your book. Not that you shouldn’t tweet about your book(s) at all-I tend to do it a lot when the book first releases and during any sales, but that’s it. I also HATE getting direct messages from other accounts asking me to buy their book or follow their Facebook page. I don’t see how that works, either (If it’s worked for you, feel free to let me know in the comments. I’m interested in your experiences, too.)

Although, just like the next platform I’m going to touch on, there can be a lot of hate/negativity on Twitter. I’m just philosophically opposed to the whole let’s-gang-up-on-this-artist-and-tweet-mean-things-to-them-because-rage thing that seems to happen on Twitter. You probably wouldn’t do that in real life, so why is it ok to do it on social media because you get to hide behind your computer? (WHY CAN’T WE ALL JUST GET ALONG?!!!!) The whole idea of it just makes me sad for humanity, even when I don’t necessarily disagree with why people are angry/annoyed.

I do somehow have over 900 Twitter followers now. Again, I don’t really know what that means, but it makes me feel kind of awesome even though it’s not uncommon on Twitter these days with all the follow-back etiquette.

Goodreads: I’m on Goodreads, and, yes, it’s just another way to reach potential readers–and that’s awesome. But beware of trolls. Also, don’t stalk your reviews. (I’m still guilty of that. Do as I say, not as I do.)

Tumblr: I have a Tumblr, but I don’t really use it that much anymore. Honestly, I’m pretty sure most of its users are in high school-early 20s, and it just makes me feel kind of old. As far as book promotions go, it hasn’t really helped or hurt me when I used it more frequently.

3. Brand/Genre

Branding is a fun one, and another thing some may be wary of. It’s supposed to be about the art, not the brand, right? Although often branding seems to take over, diminishing the value of the art itself (this seems to happen a lot with the “music” industry, or is at least talked about a lot), establishing some sort of basic brand/persona isn’t a bad thing. It lets readers know what you and your books are about, what they might expect from them, if your work might mesh with their usual tastes in reading material, etc. Well-designed blog and/or Facebook banners can help convey a sense of this. (Hire a graphic designer if you’re not good at creating banners and book covers. It’s probably one of the best investments you can make as a budding author. I love the work that Heidi, who has designed my banners and both of my book covers, has done for myself and others. I find it’s better to establish a relationship with a graphic designer rather than using those pre-made book covers you can buy on certain sites, but that could just be me.) Your presence on social media and topics you like to cover on your blog(s) also helps establish your brand.

Genre is probably an obvious one. Is your book primarily a mystery? A romance? Sci fi? Literary fiction? Thriller? Horror? Your book might merge elements from multiple genres, but pick a few that you think describe it best.

Although this seems straightforward (and maybe it is, for a lot of people), I’ve found that trying to categorizing one’s book can be a bit tricky, especially when you’re writing “romance.” Apparently, what this genre term means to me and what it means to other readers differs in some aspects. To me, “romance” has always been an umbrella term or euphemism for…lady smut? Haha! I’ve dubbed my series a paranormal romance because it definitely has overwhelmingly paranormal elements, and one of the primary themes (although there are a lot of other plot threads) is an intensely erotic relationship between my two main characters (that is not always romantic, although they have their moments). But, apparently when some people see that PR or romance tag, they want the formula, HEA or HFN ending. Yeah, sorry guys. you’re not going to find that here (or at least not for another few books. (You learn very quickly when you put your work out there that you aren’t going to please everyone, so don’t expect to or even try.) For me, I’ve found the best description for my work seems to be “PR/urban fantasy” or “urban fantasy with strong elements of romance.” (Because urbanfantasciencefictionmance is not a genre.)

This is a little off-topic, but we had a lively little discussion on one of the Facebook groups I belong to, the Indie Author Review Exchange, about genre–more specifically, what constitutes “women’s fiction” and whether or not we should even call it women’s fiction or use designations like “chick lit,” etc. As far as marketing strategies go, it will help you to know who you’re writing for, who you think will want to buy your book. (Are you writing for young adults? 20-somethings? Men? Women? Do you think your work has broader appeal and could be enjoyed by just about anyone?) It’s not a bad thing to want to read a book with a main character who will resonate with you, who you can relate to because you share a certain characteristic with them. And, on the one hand, I’m proud to be a female writer writing for what I expect will be a primarily, 18+ female audience.

BUT. But. On the other hand, I’m starting to see the downsides to gender-targeted advertising of any kind. It would probably be ok if it felt like it was an even playing field–maybe men tend to like this set of things, and women tend to like this set of things, and it’s all good because it’s all worthwhile entertainment. Well, first off, we know that not all men like the same things…ditto with women. We’re all different.

Secondly, it usually isn’t treated like the above. When you’re a woman, it usually feels like: Men like this set of things, which are awesome and worthwhile and manly, and women, being inherently silly, like this other set of silly, terrible things that are unrealistic and a complete waste of time. (By the way, I’m not saying that only men or all men feel this way. Women put down each other all the time for the things they like. Everyone has done it at some point, myself included. I’m consciously trying to stop and catch myself when I do it.) Yes, some of our female audience-targeted entertainment may indeed be silly, even stupid. I’ve come to accept that I like a lot of “silly” things. But, men–as much as I love you–a lot of the things you like are silly (and unrealistic), too. 😉

I’ve grown in my opinion of this topic of genre and gender since I’ve entered the indie writing world. I’ve come to realize that a lot of the assumptions we make about our intended audience–even though it’s a useful marketing tool–are restrictive and kind of sexist. As a romance writer, I didn’t realize how many male romance writers were out there (besides Nicholas Sparks…). Men write romance and read romance–some because they want to support fellow writers (male or female) in the genre, even if it’s not their favorite, and others simply because they like it. I’ve been able to reach a lot of different kinds of readers with Reborn, which–even if most of my audience will, in the end, be composed of my target, 18+ female readers–is pretty cool.

4. Other Variables

Despite everything I’ve said, about sales/promotions, social media, and branding, I’m beginning to realize that there’s a few major variables in the self-pub equation that are pretty much out of your control. Namely, time and luck. Ok, time you do have control over, as far as just keep on writing–don’t give up, and as you build your brand and your body of work, the readers will come. It just takes time. A lot of time. Patience is not one of my virtues, but I’m working on that. You also have control over how you budget your time between writing, networking, promoting, reading, and doing other life things. But luck? Waiting for the right reader to come along and download your ebook and love it so much they tell their vast social network about you and your book? Yeah, you have no control over that. I hope it happens for you (and for me, too).

But in the meantime, experiment with a few marketing strategies and see what works the best for you. Have a presence on your select social media platforms without becoming one of the “BUY MY BOOK! BUY MY BOOK!” automatons. The most important thing you can probably do, though, is to start on your next project–write, write, write. Remind yourself why you’re doing this: Because you love it, you love writing, you love your imaginary world, you love your characters and you want so share that passion with others. There will be many ups and downs on this journey, and sometimes you will need to be your own biggest cheerleader.

Speaking of writing…..

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Here are some other blog posts that I’ve found helpful (albeit cynical) and that motivated my own evolving attitudes on marketing and promotion:

Marketing, Social Media & Book Signings: Why NONE of These Directly Impact Book Sales

Please Shut Up: Why Self-Promotion as an Author Doesn’t Work

Release Week Wrap Up


As many of you probably know by now, since it’s all I’ve been talking about for like a week and a half, Relapse, the sequel to Reborn, released last Tuesday! It was a great week, and at the end of it I had my friends over to celebrate, complete with jello salad (and other more edible fare), drinks, and a (probably really awkward) reading of the sexiest chapter in Reborn.

Right now, the ebook version Relapse is exclusive to Kindle so that I can use the promotional thingies (to use the technical term). Get it here. It’s available in paperback now through Amazon as well. Having the paperback version just makes it feel more real, you know? In the new year, it will also be available through Smashwords, Barnes & Noble, etc. If you’ve read Relapse, feel free to leave a rating and/or review on Amazon or its Goodreads page.

And, if you don’t know what the Reborn series is all about, check out the character profiles and excerpts floating around this blog. Here are a few teasers:

Reborn: The Encounter

Relapse: Prologue

Relapse: Chapter One

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relapsecoverJasper might be gone for good, but Siobhan can’t escape the memory of him.

Or, rather, Psyche’s memories of him—memories of a kinder, gentler man, not the one who lied and manipulated her. She should have tried harder to reach him—to save Jasper from the darkness consuming him. Guilt—maybe that’s the reason why she still sees his face everywhere she turns. That, or she’s going crazy.

And Siobhan really doesn’t have time to lose her mind. Her best friend is in love with their enemy and is addicted to an alien drug. The Alpha Rhos blame her sorority for their sister’s death and take their quest for vengeance too far. Desperate, the Gamma Lambda Phis call on the help of the most deceitful Olympian of all, making her a promise they’re not even sure they can keep.

Once again, Siobhan finds herself not knowing who she can turn to or who she can trust. She comes to realize that her greatest enemy is the darkness within herself.